The logo is based on the famous Malaysian symbol which is the Wau Bulan, a type of moon-kite synonymous with the east coast states of the country. Graceful, beautiful, powerful and rising high above, the Wau establishes itself as something that uniquely represents the transcendent power of sports.

The system of a combination of stripes and shards of colour is collated from the flags of all the Southeast Asian countries to create the Kuala Lumpur 2017 identity.