Guangzhou, China, October 22, 2024: On Tuesday, October 22, the listed ceramic company Monalisa Group officially announced that it has become the Official Partner and the Exclusive Official Ceramic Tiles Supplier for the Olympic Council of Asia, completing the signing ceremony in Guangzhou.
This marks another significant event in Monalisa's ongoing efforts and long-term strategic planning in the field of sponsorship for international sports events, as well as an important step towards its continued internationalization.
The signing ceremony was witnessed by OCA Director General and World Aquatics President Husain Al Musallam, World Aquatics Vice President Zhou Jihong and Monalisa Group Vice President Deng Qitang, along with the Monalisa executive team and several mainstream media outlets.
The OCA Director General expressed gratitude to Monalisa for its outstanding contributions to the Jakarta-Palembang Asian Games in 2018 and the Hangzhou Asian Games last year. He also stated that he believes more value can be created in the future based on Monalisa's entrepreneurial spirit, professional services and high-quality products.
On behalf of the Monalisa Group, Vice President Deng Qitang said: "We will seize this cooperation opportunity, closely follow the national strategy, leverage the platform of the Olympic Council of Asia, accelerate our pace, dream globally, and create a better future."
The group will support various international multi-sport events organized by the OCA such as the Asian Games, Asian Youth Games, Asian Winter Games and Asian Beach Games with a multi-brand and full-category approach, showcasing its brand strength on a larger stage.
From participating in the construction of venues for the Guangzhou Asian Games in 2010, to sponsoring and becoming the official supporting partner of the Jakarta-Palembang Asian Games in 2018, to becoming the exclusive supplier of building ceramics for the Hangzhou Asian Games in 2023, and now becoming an official partner of the Olympic Council of Asia, the world has witnessed that Monalisa is intertwined with the Asian Games and has also witnessed the rapid development and growth of Monalisa.
Over the past 14 years, Monalisa has consistently focused on two core aspects: scientific research innovation and product quality.
Through a meticulous quality management system, an international innovation and research development system and a global market layout, it has deeply engaged in the fields of ceramic tiles, ceramic slabs and large ceramic panels. The company has built a strong brand barrier in terms of product technology, production scale, product quality, and service, steadily expanding its brand presence and business to over 70 countries and regions worldwide, showcasing the responsibility and commitment of Chinese ceramic tile brands.
From China to Asia, this represents higher demands and stricter evaluation standards. Today, Monalisa possesses over 50 core technologies that are internationally advanced in the fields of ceramic tiles, ceramic panels and large ceramic slabs.
It has established a globally leading green intelligent manufacturing production line for large ceramic slabs and has built a diversified brand matrix that includes Monalisa, QD and Meiqi, covering multiple categories such as ceramic tiles, ceramic panels and large ceramic slabs.
It provides solutions for beautifying architectural and living spaces in areas like residential decoration and public building decoration. The strong brand strength and broad international vision are key factors that enable Monalisa to partner with the Asian Games multiple times and become an official partner of the Olympic Council of Asia.
The collaboration with the OCA signifies that Monalisa is participating in international sports events at a higher level. This will drive the company to continuously improve itself in multiple aspects, including brand, product, technology research and development, and service assurance, in order to provide support for international sports venues and events with more robust products and professional services.
Monalisa has always been a leader in sports marketing among its peers. Undoubtedly, sports marketing has become an important tool for Monalisa to continuously strengthen its brand. From local to international, from participating in venue construction to sponsoring international events, and signing agreements with international platforms to become partners, Monalisa's ongoing efforts in sports marketing have empowered the brand with dual benefits of marketing and value enhancement. The company is steadily advancing into broader fields, building world-class competitiveness, and effectively empowering the implementation of its brand internationalization strategy.
With the help of an international platform like the Olympic Council of Asia, Monalisa will fully accelerate the pace of its brand's global expansion, showcasing the strength and charm of Chinese ceramic tile brands to consumers worldwide. Just like the motto of the Olympic Council of Asia, "Ever Onward," Monalisa will adhere to innovation as our guiding principle, introducing high-quality products and leading technologies from Asia to the world, building dreams globally, and creating a better future.
