Lausanne, Switzerland, June 15, 2024: The Winter Youth Olympic Games Gangwon 2024 received praise from athletes and spectators alike while also generating record levels of digital engagement across Olympics digital platforms, according to a new report that was presented to the IOC Executive Board on June 14.
In a survey of participating athletes, the Gangwon 2024 experience was rated very positively, with 87 per cent of respondents highlighting staying in the Olympic Village and being around athletes from different sports and nations as significant factors in making their time at the YOG memorable.
The quality and location of the venues, the competition format and the overall atmosphere were also rated very positively, with almost nine out of 10 respondents stating that their experience had inspired them to aim for future Olympic Winter Games.
Throughout the YOG, the athletes were supported by enthusiastic crowds in every venue, with more than 270,000 spectators attending events during Gangwon 2024.
The Play Winter Zone Festival Sites welcomed more than 110,000 visitors during the YOG, with 70 per cent of fans surveyed saying they strongly enjoyed the cultural and sporting activities on offer, ranking them eight or higher out of 10.
In addition to its on-site success, Gangwon 2024 also achieved impressive digital engagement, surpassing previous YOG benchmarks on the Olympics digital platforms.
Overall, the YOG reached more than 810,000 users via the Olympics web and app platforms, representing a 26 per cent increase compared with the Winter YOG Lausanne 2020.
Meanwhile, on Olympics social media, the YOG generated 313 million engagements across the official @Olympics channels.
Broadcast coverage of Gangwon 2024 also reached an estimated 137 million unique viewers globally. (IOC)