Manila, Philippines, June 27, 2022: The FIVB and Volleyball World signed a landmark agreement with the Asian Volleyball Confederation on the sidelines of the Volleyball Nations League at the Smart Araneta Coliseum in Manila on Sunday, June 26.
The three-way partnership will explore and enhance the commercial potential of senior international volleyball and beach volleyball events in Asia, as well as focusing on the growth of the sport and empowerment of National Federations, events and athletes.
Under the nine-year deal which will run from 2024-2032, Volleyball World will look to maximise the commercial potential of AVC senior international events to secure the growth of the sport and its sustainability in Asia to serve millions of fans across the entire region.
This includes, but is not limited to, the men’s and women’s AVC Asian Continental Championships, AVC Asian Club Continental Championships, AVC Asian Beach Volleyball Championships and AVC Asian Cup.
The partnership will see Volleyball World directly invest into the AVC for commercial rights, while the FIVB will increase its investment into the AVC’s 65 National Federations through the revolutionary Volleyball Empowerment programme which is aimed at the development of national teams around the world.
The landmark partnership will also see investment into dedicated human resources in the areas of commercial, development, marketing and operations working within the AVC to further professionalise the administration of the sport.
AVC President Rita Subowo of Indonesia said: “This partnership is the result of a well-established relationship between the FIVB, Volleyball World and the AVC, underscoring our joint commitment to realising the sport’s full potential in Asia.
“With 65 National Federations in Asia, I have no doubt this agreement will help expand the commercial opportunities for AVC senior international events, accelerate our growth and increase revenues across the commercial areas of media, sponsorship and bidding.”
