New Delhi, India, November 21, 2019: India’s Sports Minister Kiren Rijiju and Indian Olympic Association President Narinder Batra have hailed the launch of the Olympic Channel’s Hindi platform, terming it as a “wonderful initiative”. The International Olympic Committee’s Olympic Channel Hindi platform was launched on November 13. Fans can access the digital content on the official Olympic Channel website and its mobile apps. Lauding the initiative, Rijiju said in a tweet in Hindi: “I am glad to know that Hindi is now an official language for the Olympic Channel. People can know about India’s Olympic journey and the performance of our athletes in Hindi. It will help the Olympic movement in India.” Batra sent a letter to IOC President Thomas Bach expressing his gratitude for the launch and saying it was a “significant initiative”. “Through this initiative, Hindi-speaking fans in India and all around the world will now be able to truly experience and engage with the Olympic Channel and its locally-curated content in a more personalised way, gaining closer access to their favourite sporting icons. This significant initiative will give a strong impetus to the development of the Olympic movement in India,” Batra said in his letter. Mark Parkman, general manager of the IOC’s global Olympic Channel said: “This is a great way to engage with more fans in growing markets and to tell the great Olympic stories in a way that connects directly to them as we build excitement on the road to Tokyo 2020.” Source: Deccan Herald
Indian sporting chiefs laud IOC’s launch of Hindi platform on Olympic Channel
