Singapore, September 28, 2021: TotalEnergies and the Badminton World Federation (BWF) have announced the renewal of their partnership for another five years until 2025.
TotalEnergies will continue to be the title sponsorship partner of BWF major championships including the BWF World Championships, BWF Thomas and Uber Cup and BWF Sudirman Cup. Under the agreement, TotalEnergies will also be the Official Energies Partner and Official Lubricants Partner.
From 2021-2025, the TotalEnergies BWF major championships will be hosted in China, Denmark, Finland, France, Japan, Spain and Thailand.
Ting Wee Liang, President, TotalEnergies Asia Pacific & Middle East, Marketing & Services, said: “TotalEnergies is delighted to extend our long-standing partnership with BWF. Since 2015, this partnership has supported the growth of badminton even amidst the recent COVID-19 challenges.”
BWF Secretary General Thomas Lund added: “Establishing and maintaining long-term partnerships is essential to the BWF being able to preserve and harness the future relevance of badminton.
“Without this special relationship that we have with TotalEnergies, especially in Asia, we are unable to host such elite major championships and build badminton as the leading global sport that it is.”
Since 2015, badminton has enjoyed unprecedented growth with 339 million active participants, and 735 million supporters worldwide, with more young people picking up a badminton racket than ever, according to the BWF.
Under the sponsorship renewal, TotalEnergies has naming rights on the following:
2021: TotalEnergies BWF World Championships (Huelva, Spain)
2022: TotalEnergies BWF Thomas and Uber Cup Finals (Bangkok) and TotalEnergies BWF World Championships (Tokyo)
2023: TotalEnergies BWF Sudirman Cup Finals (Suzhou, China) and TotalEnergies BWF World Championships (Copenhagen, Denmark)
2024: TotalEnergies BWF Thomas and Uber Cup Finals (China)
2025: TotalEnergies BWF Sudirman Cup Finals (China) and TotalEnergies BWF World Championships (Paris)