Beijing, China, September 28, 2021: Inspired by traditional Chinese festivals and the dynamism of winter sports, posters for the 2022 Winter Olympics in Beijing next February have been released.
Organisers hope that the three sets of official posters and 11 sets of promotional posters will capture the world’s attention and serve as iconic mementos of the event under the motto “Together for a Shared Future”.
Chen Ning, director of the organising committee's culture and ceremony department, said: "The posters stand out due to their compelling combination of winter sports action, Chinese cultural elements, landmarks of the host city and contemporary design.
“This makes them a strong package presenting the image of the Games to the world while building on the anticipation of the Olympics."
Designed by artists selected by the committee, the set of six posters primarily features the Games mascots－Bing Dwen Dwen and Shuey Rhon Rhon－on red papercut works, reminders of the traditional window decorations seen during Chinese holidays.
The posters will be used at international events and displayed at Games venues and on official licensed products to promote Beijing 2022.
A gallery of 26 promotional posters, which were recently selected from among 1,565 design submissions, was also unveiled by the committee. The posters are meant to promote Olympic values, express the passion of Chinese people for winter sports and highlight Beijing's major attractions
Some of the city's ancient architecture, such as the Temple of Heaven, is depicted on the posters along with bustling scenes of Beijing residents skating on frozen lakes, Olympic and Paralympic winter sports events and host venues.
Source: https://www.beijing2022.cn/