Lausanne, Switzerland, September 9, 2021: The International Olympic Committee (IOC) on Thursday announced that the China Media Group (CMG) has been awarded the exclusive broadcast rights in the Chinese mainland and Macau (SAR) for the 2026 Winter Olympics in Milano Cortina, the 2028 Los Angeles Olympics, the 2030 Winter Olympics and the Brisbane Olympics in 2032.
CMG (formerly CCTV) has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile. The agreement also includes the right to broadcast all editions of the Youth Olympic Games until 2032.
The new agreement was signed during a virtual ceremony between IOC President Thomas Bach and CMG President Shen Haixiong.
“The IOC is delighted to announce an extension to our agreement with our longstanding broadcast partner, CMG,” said IOC President Thomas Bach.
“The new agreement means Chinese sports fans will be able to continue enjoying CMG’s first-class coverage of the Olympic Games through to 2032. I would like to congratulate CMG for the overwhelming success of its coverage of the Olympic Games Tokyo 2020, when it reached hundreds of millions of people.”
Shen Haixiong, CMG President, said: “CMG and the IOC enjoy long-term friendly cooperation. CMG sent a team of nearly 800 people to the Olympic Games Tokyo 2020. The team made contributions to the success of the Olympic Games under special circumstances through CMG’s coverage and supporting the Olympic Broadcast Services’ world feed productions.
“This displayed CMG's support for the Olympic Movement. The renewal of the Olympic Games broadcast rights in China will not only extend the partnership between the two sides but also create a solid basis for widespread, continuous promotion of the Olympic Movement in China.”
Shen announced that CMG's CCTV Olympic Channel, which will be the world's first 4K+HD, 7/24 TV channel, will be launched this year, along with the digital platforms of the CCTV Olympic Channel.
CMG will broadcast the Olympic Winter Games Beijing 2022 in China with new innovations, including 8K Ultra HD transmission, and also support Olympic Broadcast Services’ production of the world feed.
CMG already has an agreement to broadcast the Olympic Winter Games Beijing 2022 and the Olympic Games Paris 2024.
Source: www.ioc.org